
Joyville, Kolkata
A rooftop sky sign on a 30-storey tower, sized to read from the highway 3 km away.
- 45 ft × 14 ft
- 12 ft letters
- 30th floor
Projects
A selection of landmark structures, illuminated signage and brand programmes across India.

A rooftop sky sign on a 30-storey tower, sized to read from the highway 3 km away.

A 95-foot landmark pylon, installed in 2018, built for visibility and architectural presence.

A double-sided 70-foot unipole clad in ACP, carrying 12-foot 3D letters.

A 120-foot signage solution engineered onto a glass façade without puncturing the glass.

A 50 × 32 ft neon signage structure on the 24th floor, with 6-foot letters and an 8-foot logo.

A massive architectural guitar structure in reinforced plastic, outlined in neon.

A sculpted copper-finish pylon with an integrated LED clock display, built for the developer's sites.

A handbook for on-site branding standardisation, turning brand rules into executable site signage.

Backlit site-entrance branding walls in slatted timber finish, designed for day and night.
Case study
A sign visible from a highway 3 km away — on top of a 30-storey tower.
01 · The request
The client wanted a sign the highway could read from three kilometres, but wasn't sure of the size, the location or the specification needed. We began by calling for the building logo and the structural drawings.

02 · Consultation & design
With a structural consultant we located the widest, strongest portion of the building facing the highway and proposed a 45-ft wide, 14-ft tall sign. Joyville's engineering team vetted the design, raised concerns, and approved it after several rounds of calls.

03 · The structural challenge
The structure weighed 7,000 kg and the letters added 500 kg more — all of it to be lifted to the 30th floor. With a crane on site we raised the load to terrace level, and a safety cage gave installers a secure platform to fit the orange ACP and lettering.

04 · Result
Once complete, the cage came off to reveal the sign. Mr. Atanu from the client's safety department commended Altusign's adherence to safety protocols — the line we care about most: seamless and safe execution.

Brand programmes


Clients
















Send us the location, a few photos and your logo. We'll tell you what will work — honestly, before you commit to anything.